The Publicis-Omnicom Mega Merger and You
Whether it’s a retirement plan for the CEO of Publicis, an attempt to harness Big Data to compete with technology giants, or a method of increasing media scale and clout, the pending merger between...
View ArticleGoogle Releases Hummingbird While Quietly Killing SEO Keyword Data
Google took everyone by surprise as it quietly made significant changes to its search capabilities and algorithm. Google transitioned to 100% secure search regardless of whether or not a user is logged...
View ArticleThe Death of the 3rd Party Cookie: What Advertisers Need to Know
There’s been a lot of discussion in the media lately about the death of 3rd party cookies and the plans of some companies to replace them with their own tracking technology. This is indeed a time of...
View ArticleLinkedIn Kills Products & Services
Earlier this week, LinkedIn removed the Products and Services tab on Company pages. LinkedIn is offering two alternatives for promoting products and services - Showcase Pages and Company Status...
View ArticleFacebook Business Page Redesign: 4 Things to Know
Following Facebook’s recent redesign of user profiles and news feeds, the social network has now started rolling out its updated business pages. This re-launch will introduce new features as well as...
View Article#SMDayATL14: A Recap
Atlanta celebrated the city's most innovative social professionals and companies for Social Media Day Atlanta 2014. Here's our recap of the day. “There is no such thing as a social media expert,” were...
View Article#SESATL: Top 12 SEO, SEM & Digital Marketing Takeaways
SES Atlanta (#SESATL), The Original Search Marketing Event, brought the world of SEO, Digital Advertising and Paid Search together on July 9, 2014 at the Hilton DoubleTree in Buckhead. After viewing...
View ArticleIs Facebook Behaving Badly? Takeaways from AMA Digital SIG
Facebook seemed to throw the marketing world a curve ball with the changes to their algorithm and its effects on organic reach. This was the topic of discussion at AMA’s latest Digital Marketing...
View ArticleAttack of the Algorithms! 5 Steps to Prepare for the Twitter Algorithm Update
After struggling to understand Facebook’s algorithm changes this past May, many brands sought ‘sanctuary’ with Twitter, and shifted their social media strategy accordingly, as content would reach their...
View ArticleHow Social Listening Helps Arby’s Drive Serious Business Value
Josh Martin, Director of Digital and Social Media at Arby’s, shared the success story behind the infamous Pharrell tweet at last year’s Grammys and how the company is using social listening to drive...
View ArticleHow to Take Advantage of Facebook’s Recent Changes
In November 2014, Facebook announced News Feed updates that would affect reach and targeting capabilities for brands. The previously announced changes have finally started rolling out, so we have...
View ArticleFacebook’s F8 Announcements – Everything You Need to Know
During Facebook’s F8 event, an annual conference for developers held in San Francisco, Mark Zuckerberg, along with other Facebook team members, announced some new key features. Facebook is continuously...
View ArticlePostpone Google’s Mobile SEO April Deadline until Your Website is Redesigned
On April 21, mobile SEO will become a Google ranking factor. This means that, when smartphone users search, any websites that aren’t mobile-friendly will be penalized. So the choice is either to...
View Article3 Instagram Advertising Updates You Need to Know About
Instagram announced sponsored posts with a select set of partners about a year and a half ago; now, the platform is introducing new direct response focused ad formats that allow users to navigate...
View ArticleFacebook’s New Buy Now Feature Could Mean Big E-Commerce Sales
See a shirt you want to buy on Facebook? Soon, you’ll be able to go from the first look to checkout all without ever leaving the social-turned-ecommerce site. This is a great opportunity to increase...
View ArticleGoogle’s Latest Adwords Updates Offer More for Display Advertising
As 2015 comes to an end, Google’s Display Network, also known as GDN, has updated its targeting capabilities which make display advertising through Google more relevant and advanced. Here are the most...
View Article3 Takeaways from SEJ Summit 2015
After eight special guest speakers and hundreds of info-rich slides, we compiled our three takeaways from the 2015 SEJ Summit in Atlanta.Search Engine Journal continually emits useful information for...
View ArticleTop 9 2016 Digital Trends to Watch For
What does 2016 have in store for digital marketers? How should you shift your strategy to take advantage of these opportunities, and where should you concentrate your efforts? Hear what our experts...
View ArticleFarewell to Right Side Ads
Late last week, news of Google’s decision to say fare thee well to right side ads started to infiltrate the paid search community. It has many of us wondering just how much this is going to affect...
View ArticleNew SEO Opportunity Arises From Google AdWords Update
Now that Google removed right-side search ads, the Google Knowledge Graph panel becomes a strong new SEO opportunity for promoting your business.Q: How much does it cost for my business information to...
View ArticleThree Themes of MarketingSherpa Summit 2016
Hundreds of marketers from around the world descended on Las Vegas in late February for the 11th annual MarketingSherpa Summit. Through one-on-one coaching clinics, roundtables, a hands-on...
View ArticleAd Blocking Isn’t All Bad News. But It Will Be Disruptive.
Earlier this week, the Interactive Advertising Bureau (IAB) released a guide to help web publishers deal with visitors who use ad blocking technology. The issue? Over 50% of millennials are regularly...
View ArticleWhat The Google Analytics 360 Suite Means To You
Image courtesy of Marketing LandJust take one look at the Marketing Technology Lumascape and it becomes very clear why Google’s announcement of Google Analytics 360 Suite is a big deal…Image courtesy...
View ArticleApril Fools: 3 Brands that Got Us Good Before Coffee
Years of falling for pranks have hardened us into a suspicious crew that knows better than to trust anyone on April 1st. But pranks before coffee? Cruel. Senior Account Executive Brooke McDaniel...
View ArticleBrand Safety: How Programmatic Partners Protect Our Clients’ Brands
At BKV we believe brand safety to be of the utmost importance both to us as an agency and to our clients. With the recent buzz around ad serving alongside controversial and derogatory content in the...
View ArticleWhat Advertisers Need to Know About Apple’s Intelligent Tracking Prevention
What happened? Today, the default setting of all Safari browsers is to block third-party cookies that are dropped by domains other than the domain of the URL to which the user browsed. However, when a...
View ArticleTop 4 Takeaways from the Biggest Shopping Day in US History
Once again we are seeing record breaking sales on Cyber Monday. Ecommerce continues to grow at a rapid rate as shoppers capitalized on the best Cyber Monday deals this year from the luxury of their...
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